The 48-hour problem with free posts
Organic (free) listings on platforms like Indeed get pushed down the results timeline within roughly 48 hours as new roles arrive. For high-volume local roles — retail assistants, drivers, kitchen staff — that's often fine, because the candidate pool is large and you'll get applications in the first day. For niche or hard-to-fill roles, free posting is usually a false economy.
When to pay
- Free first: highly populated local roles with plenty of available candidates.
- Pay for visibility: niche, technical, senior or hard-to-fill roles where the right candidate is rare.
- LinkedIn Sponsored: when you need to reach passive, employed professionals who aren't browsing job boards.
The middle ground
Before you commit to a daily ad budget, post the role on a platform that's already Google-for-Jobs ready. JobsIrish.ie listings appear in Google's job search widget automatically, which means free ongoing organic visibility long after a paid Indeed boost would have expired. Each listing also includes screening questions and an ATS so you're not paying to then drown in unqualified CVs.
JobsIrish.ie credit packages let you control cost per role without open-ended daily spend. Get started free.