Digital Marketing Managers

Back4good
waterford, county waterford, Ireland
Marketing
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Job Description

Job Title: Digital Marketing Manager

Location: Dublin/Cork/Galway

Employment Type: Full-time

Salary: Competitive, based on experience

Job Overview

We are seeking a number of Digital Marketing Managers to lead our clients online marketing efforts, drive brand awareness, and generate leads through digital channels. The ideal candidate will have a strong background in digital marketing strategies, including SEO, PPC, social media, email marketing, and content marketing.

Key Responsibilities

  • Develop and execute digital marketing strategies to increase brand visibility, engagement, and conversions.
  • Manage SEO/SEM efforts, including keyword research, on-page optimisation, and paid advertising (Google Ads, LinkedIn Ads, etc.).
  • Oversee social media marketing (Facebook, Instagram, LinkedIn, Twitter, TikTok) and create engaging content.
  • Plan and execute email marketing campaigns (newsletters, automation, lead nurturing).
  • Analyse performance metrics (Google Analytics, HubSpot, etc.) and optimise campaigns for ROI.
  • Collaborate with content creators, designers, and external agencies to produce high-quality digital assets.
  • Stay updated on digital marketing trends and implement best practices.
  • Manage budgets, track KPIs, and report on campaign performance to stakeholders.

Requirements

  • 3+ years of experience in digital marketing, preferably in a managerial role.
  • Proven track record in SEO, PPC, social media, and email marketing.
  • Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools (e.g., HubSpot, Mailchimp).
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and project management skills.
  • Bachelor’s degree in Marketing, Business, or a related field (preferred).

Nice to Have

  • Experience with e-commerce marketing (Shopify, WooCommerce).
  • Knowledge of UX/UI principles and conversion rate optimisation (CRO).
  • Certifications in Google Ads, Meta Blueprint, or HubSpot.

Benefits

  • Competitive salary & performance bonuses.
  • Flexible/hybrid working options.
  • Professional development opportunities.

How to Apply

Interested candidates should submit their CV and cover letter to

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Posted 3 days ago
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waterford, county waterford, Ireland